Does App Store Optimization still drive installs in 2025?

Yes. app stores' algorithms reward tight keywords, compelling visuals, and strong ratings more than ever. Recent studies find ASO remains the cheapest lever for organic downloads and lowers paid acquisition costs across competitive categories. Ignore it and every user costs more.

How do you keep cost per install low while scaling?

We slash CPI through nonstop creative testing, diversified channel mixes, and predictive bid models fed by first-party data. Disciplined experimentation beats one-off tricks.

Does Moburst cover both App Store Optimization and paid user acquisition?

Yes. ASO and media buying run side by side under one strategy so high intent store traffic meets fresh paid demand. This tight loop lifts organic visibility and lowers pay per install over time.

Can Moburst manage a global launch with localization?

Of course. Our localization team adapts copy visuals and cultural cues for any market and backs it with local keyword research. Moburst's campaigns have shipped across seventy countries without losing brand voice or store rank.

Home / Digital Marketing Services / App Marketing Agency

Services

Mobile App Marketing Agency

Moburst is a full-service app marketing agency that helps you hit your KPIs and achieve unparalleled mobile growth.

Moburst is a full-service mobile app marketing agency built to help brands scale, whether you're a fast-moving startup or a global giant like Google or Samsung. We combine sharp creative, real-time data, and performance-driven strategy to turn ambitious growth goals into real, measurable results. From App Store Optimization (ASO) and user acquisition to product strategy, creative, and BI—we do it all, in-house, with full alignment. No guesswork, no silos. Just the expertise and execution it takes to dominate the charts, reduce CPI, and grow smarter at every stage.

I WANT TO GROW

Our App Marketing Services

01 Mobile Strategy

As a leading App Marketing Agency, Moburst understands the dynamic and ever-changing landscape of mobile marketing. Crafting a fail-safe user journey based on a solid understanding of your users is crucial to success. That’s why we take a customized approach to your mobile strategy, offering insights and benchmarks that align perfectly with your brand. Our team is always up-to-date with the latest industry trends, ensuring that we employ the ones that will benefit your business the most. Mobile Strategy Service

02 Product Strategy

Let Moburst take your mobile product to the next level. Our customized, data-driven approach is designed to help you navigate the dynamic landscape of mobile marketing and achieve success. As a leading agency, we optimize everything from app retention to virality features to maximize your users’ value. Our comprehensive analysis provides actionable insights into your product strategy, based on competitor analysis, defining KPIs, adjusting the user funnel, and much more. Product Strategy Service

03 BI & Analytics

Data is at the heart of any successful mobile campaign. That’s why we’ve developed our proprietary Analytics and BI functions to provide comprehensive analytics displayed via stunning visualizations, putting the power in your hands. As a leading App Marketing Agency, we know that measuring progress, analyzing results, and optimizing campaigns can be a challenge with data scattered across platforms and channels. But with our Analytics and BI functions, you can gain a clear understanding of exactly what’s happening across your campaigns. Our versatile tools enable you to discover unseen opportunities, increase ROI, and tighten control. Visit our BI & Analytics service page now to learn more about how we can help you harness the power of data for success. BI & Analytics Service

04 ASO

Our ASO experts help with keyword research, A/B testing, localization, competitor analysis, and more to increase your app’s discoverability and downloads. We’ll deep dive into your app store presence and offer strategic improvements based on leading technology and our uniquely formulated techniques. Our comprehensive ASO strategy will increase your visibility and conversion rate, which will yield more organic traffic. ASO Service

05 CRO

Ready for lower acquisition costs and higher ROI? CRO is the key, and we’ve developed the blueprint for success. A high conversion rate can turbocharge your key metrics and multiply your gains. Our mobile CRO experts will test new screenshot types, icons, videos, and other creative assets. We use this hard data to determine the best combinations to drive conversions and continuously optimize your assets. CRO Service

06 App Localization

International success requires avoiding a “one-size-fits-all” content approach. To execute successful localization, we go further than just translating your app title and description into another language. Our team combines their access to great research tools and wealth of experience with local knowledge to incorporate relevant cultural references across your app’s copy and visuals. Localizations Service

07 Concept & Design

From powerful insights to immense impact, our campaign conceptualization and design process involves bringing your brand’s vision to life with concepts that resonate with the right audience at the right time. Showcase your product or service in an innovative way to inspire potential users. Concept & Design Service

08 Video Production

At Moburst, we don’t just create videos for apps – we craft memorable stories. Our team’s creative insight and passion are our tools in bringing these tales to life with a unique charm that truly speaks to the audience on an emotional level — capturing their attention & helping your brand reach its ultimate potential. Video Production Service

09 Social Media Management

Supercharge your company’s social media presence with the perfect mix of innovative and engaging content. Strike the right balance between what your audience wants to see and what draws their attention. Transform how users interact with your product, empowering them with a comprehensive messaging strategy tailored to their specific wants – so you can ensure they keep coming back for more! Social Media Management Service

10 App Store Assets

We believe in the power of effective app store creatives to make a real difference in your cost per download and organic trends. Our creative experts craft unique designs that capture your story in an eye-catching way; they’re designed to draw users into exploring further. Most users arriving at an app page take only 3-6 seconds to make a decision to download or to drop! Let us help you to convert app store visitors into active users. App Store Assets Service

11 UGC videos

User-generated content receives a 4x higher click-through rate and a 50% lower cost-per-click than average ads. As one of the world’s leading app marketing agencies, we harness our carefully curated Army of Creators to drive more exposure, engagement, and downloads for your mobile app. Our strategy focuses on the only currency that matters – authenticity. We embrace the power of creators to produce content that will resonate with your audience on all social platforms. UGC videos Service

12 Social & Search

Our team of experts will develop a social media buying and search strategies to help your app reach the target audience & increase downloads. We provide powerful customer engagement insights and VIP support from all social networks and search giants. We have unique relationships such as Premier Google Partners, FB partners and a TikTok Key Agency – ensuring you get tailored solutions to boost your performance. Social & Search Service

13 Networks & RTBs

With our deep understanding of ad networks and real-time bidding platforms, we can drive incredible results at low costs for your mobile app. We combine the right mobile media channels to surpass your goals and KPIs, track CPI and optimize ROI. Reach a highly engaged audience with the right message at the right time. Networks & RTBs Service

14 Influencer Marketing

Turning influencer marketing from brand awareness act to the most cost-effective performance driver. We offer a variety of influencer marketing solutions to help your business reach hypergrowth. Our services include influencer research, campaign management, content creation, and performance analysis. We have a team of experts who will work with you to create a customized influencer marketing strategy that’s tailored to your mobile app’s unique needs. Influencer Marketing Service

15 Email Marketing

Want users to make a purchase? Sign up? Whatever your goal might be, we create a data driven process to drive user actions. Email marketing is one of the most powerful ways to engage your target audience. Through a mix of content segmentation, personalization, and A/B testing, we will create targeted campaigns to customize your users’ experience and provide them with value. Email Marketing Service

16 OTT Advertising

With over 50% of digital video viewers watching content over OTT streaming services, we can help you take your key performance metrics to the next level with our OTT advertising services. Our clients are able to reach target audiences with greater efficiency and lower costs, showing up on each living room in the world with a cost of a digital campaign. OTT Advertising Service

17 Product Consulting

Our product consultants design the best app experiences using a methodical approach. With over 200 products under our belt, we strip your app down to its individual components, analyzing each one, making insightful recommendations, and optimizing each aspect to ensure product success. Product Consulting Service

18 Web Design

Drive the user actions you want to see. With our wealth of expertise in crafting and refining hundreds of the world’s most successful apps and products, we’ll help you guide your users exactly where they need to go! Our comprehensive process covers design flow and user journey – delivering a smooth yet extraordinary app experience. Website Design

19 App Development & Design

From concept to app-lication, Moburst will transform your ideas into high-quality apps that generate impactful, long-lasting results. Our development experts will craft a seamless & engaging user experience that drives customer loyalty, maximizes KPIs, and propels your app to the top charts in no time. App Development & Design Service

20 User-Generated Content (UGC)

Did you know that UGC delivers 4x higher CTR and 50% lower CPC than regular ads? It’s quite simple – Authenticity reigns supreme on platforms like Instagram, Facebook, and TikTok. That’s why our team of app marketing experts is here to help you win over your audience and boost your app’s success with game-changing user-generated content. User-Generated Content (UGC) Service

21 Creator Network

You may have a great app, but how can you make sure you’re showcasing its benefits to reach a wider audience of users? Enter our network of vetted creators who will supercharge your marketing goals. Whether it’s dating, lifestyle, comedy & travel – we’ve got you covered in all categories. Let us handle the logistics and witness an engaged user base like you’ve never seen before. Creator Network Service

Why Partner with an App Marketing Agency?

Increase Conversion Rates

Mobile app marketing agencies are geared towards increasing your conversion rate – the end goal is to drive more active users. The more installs your app has, the more it will continue to generate organically, meaning you’re adopting a more sustainable long-term growth model.

Increase Brand Exposure

Not only will utilizing our broad range of mobile app services help you to boost your downloads, it will help you boost your brand exposure too. This then works full circle, because the more brand exposure you have, the more installs you will continue to generate.

Reduce Your Churn Rate

By ensuring your app is the best it can be, with a seamless user experience, you’re decreasing the chance of users abandoning it shortly after download. This means a low churn rate, one of the factors that helps your app rank highly in the app stores.

Increase Engagement

Again, ensuring a seamless user experience also means your app will benefit from increased user engagement. Whenever you provide value and live up to any promises made, you’re helping your engagement levels to stay intact.

Cost-Effective Campaign Management

An app marketing agency knows exactly how to generate the most cost-effective results for your brand and reduce your CPI. Whether that’s via ad space bidding, keyword bidding, overall strategy, or other mobile app services, we know how to save your pennies while making the biggest splash.

Increased ROI

All app marketing agencies are geared towards increasing your conversion rate and return on investment (ROI). The industry expertise invested into every step across all mobile app services ensures maximum results for minimum cost.

Hit Your KPIs

Every business has different KPIs set out. Whatever your KPIs, our mobile marketing agency will help you hit them with our varied roster of mobile app services. Your KPIs guide the entire campaign process and every decision made will target them. Each app marketing service can help you meet a different KPI.

Trackable Results Inform Future Strategy

App marketing agencies make decisions for your mobile marketing campaigns based on data. All of this data can be tracked to inform your future strategy. You’ll never have to make decisions on a whim and can feel confident in each one.

Expert Industry Knowledge

Our App marketing agency is full of industry experts who live and breathe mobile marketing. Your campaigns are in the best hands. In an industry this dynamic, it’s essential that your campaigns are managed by people who are on top of the latest updates, trends, and tools.

Long Term Growth

The more you leverage mobile app services from an app marketing agency to build your strategy and generate both paid and organic growth, the more sustainably you’ll be able to grow your brand. Brand sustainability is the key to long term success and a healthy ROI year-on-year.

Beat Your Competitors

With over six million apps around, there’s tough competition. It’s hard for yours to stand out without leveraging every opportunity. Our app marketing agency can help optimize each app store ranking factor, target every user, and use leading tools to beat your competitors.

A Few of Our Delighted Clients

Let’s Talk

Growing together is so much faster!

Why Choose Moburst as Your App Marketing Agency?

Moburst was founded over a decade ago and, in that time, has grown to work with over 700 apps on campaigns across 70+ countries. Only 15 mobile apps have more than one billion users, and we work exclusively with 46% of them.

We leverage our experience and bring it to all of our current clients to help them optimize or launch their app. We achieve this by thinking outside of the box, using unconventional and innovative approaches, generating new ideas, and converting our knowledge into the products, mobile app services, and processes we use daily.

As a multiple award-winning mobile success agency, we have placed our clients’ apps in the Top 10 Charts 225+ times and have helped achieve over 140 million mobile app installs. Global brands and innovative startups worldwide come to us because we consistently over-deliver on our promises to launch apps into new realms.

Our broad range of app marketing services highlights our expertise across the entire mobile marketing spectrum, and we believe that the collaboration between our teams is at the core of our success.

At Moburst, we have proven results that you can check out for yourself. Head to our latest case studies or browse our mobile app services to see what we’re capable of.

We’ve helped our clients achieve incredible metrics such as

over 90%

ROI In 4 months

2900%

CPI decrease

70%

retention rate increase

430%

organic growth in under one year

We’ve driven success for Fortune 500 companies and leaders in mobile gaming alike. They chose us for our ability to produce high quality, tailored, data driven and innovative results for their brand.
We want to get you to the top of the app store charts and search results, so that you enter into the sustainable cycle of continuous growth. The more you invest in your app marketing campaign, the better results you will see in return.

At Moburst, we work with you and tailor our approach to suit your KPIs. We’ll get to know the ins and outs of your business, from your target users to your approved messaging. We’ll understand the very fabric of your brand. We’ve worked with businesses across nearly every industry out there, but we recognise that each brand is unique and operates differently. A comprehensive client brief will guide the entire marketing campaign we craft for you.

Our team of Account Directors will keep you in the loop constantly. You’ll have a dedicated Account Director who will communicate with you every step of the way. We want your experience with us to be as smooth and successful as possible. We report back to you with all results regularly and clearly. You’ll have immediate access to data and insights as we’re always on hand to help with anything that crops up, no matter the time.

Our Awards

Case Studies

+% Growth from downloads to social

Samsung approached us to promote their Galaxy App Store. Learn how we helped Samsung achieve astronomical success including a campaign that took home an international award!

+% Over KPI Targets

Redefining Digital Collaboration with Influencer Storytelling Showcasing versatility and driving sign-ups with authentic campaigns.

Influencer Marketing UGC Agency Digital Marketing Services

Learn what a media burst is! Pfizer's new app has taken over the App Store through a strategic 48-hour media burst, leveraging Facebook, Google, and additional mobile ad networks

+% Increase in KPIs in target locales

Scaling Gett's user acquisition while maintaining a low CPI and improving user quality Gett became a household name in its targeted cities and was able to attract users who completed the registration process, verified their personal details, and booked a cab.

+% Organic Growth in Under A Year!

Being one of the world's largest websites doesn't necessarily guarantee mobile success Discover how we were able to assist Reddit in gaining more app exposure, particularly with conversion optimization and highly competitive keywords and phrases.

+% Increase in ROI!

Moburst helped decrease cost per subscription by over 75%! Abide contracted Moburst to run a media campaign focused on driving an increase in subscriptions at a high ROI and reducing their cost per subscription by 70% to ensure a positive ROI for the client.

+% Increase in Installs

This Award-Worthy Campaign Transformed Dating Apps & Skyrocketed Sign-Ups by 940% PreVue partnered with Moburst to challenge the norms of online dating with a novel concept: a video-based dating app emphasizing genuine connections through real-time videos.

+% Increase in Branded Searches (YOY)

Influencer Strategy Boosts Truecaller’s U.S. Presence Expanding user bases with data-driven creative campaigns.

+% Decrease in Cost Per Install (CPI)

We helped skyrocket Upside's organic rankings while slashing cost per download by nearly 20% and saving over $16 million in media savings. In the fiercely competitive cashback and couponing apps niche, Upside sought out Moburst for a mission to enhance its brand visibility and increase organic downloads for their app, Cashback Chronicles.

+% Savings in cost per install

We exceeded the campaign goals by 98%! Learn how Moburst helped Say launch with tens of thousands of active users in just 3 months!

+% Growth in Organic Downloads in Just 90 Days!

Optimizing for app store discoverability across 10 different languages Optimizing an app for discoverability across ten different languages is hardly an easy task. However, with the help of Moburst localization and ASO efforts, Uber was able to achieve higher indexing for extremely competitive keywords and phrases on a global scale.

+% CPI decrease

X166 More Organic Traffic An ongoing process of app store optimization and hyper-targeted user acquisition tactics has contributed to a constant flow of installs by quality users.

+% Uplift in Organic Installs

Get your app into the Top 10! Moburst helped Calm optimize their app store presence components and app ranking mechanism to achieve maximum visibility in category rankings and search results

+% Decrease in down funnel conversion costs

View the power of ASO Discover how we established a high-value keyword base to enable Reflect.ly's growth and succeeded in lowering in-app event costs–all within just two months.

+% Organic Download Growth in Just 90 Days!

$5 Million in ASO Value Recognized! The Discovery Network sought our assistance in promoting their portfolio of name-brand apps. We delivered a higher conversion ratio at the lowest cost per download.

+% Increase in daily download volumes

Become a leader in your field Moburst has managed to bring gameit to a #1 ranking for a line of significant keywords and phrases in its field

+% Rise in Conversion Rates

Approve your conversion rate! Top-to-bottom app store discoverability optimization process and A/B testing for organic install rate growth

+% Increase in user retention

A 430% increase in retention rates Innovative features added a new line of monetization options for the app

+% Decrease in targeted cost per acquisitions (CPAs)

Characterizing, targeting, and acquiring revenue-generating users More than 100 highly targeted, personalized ads were used to acquire users who would not only install the app, but also complete the registration process and use the app to pay for parking

+% Increase in app download volume

The campaign that reached a positive ROI in just a few months! Vodio’s daily download volume increased by 560%

+% increase in daily organic download volume

Enhancing keyword performance Boosting app discoverability and install rates through vigorous optimization of app store page components

+% Increase in monthly ROI

Acquire paying users! By employing a hyper-targeted user acquisition strategy, Pink Park experienced a 20% surge in monthly ROI

+% Increase in CTI rate!

Moburst’s influencer marketing campaign drove 8,500+ app installs and increased the CTI rate by 227%. PlugSports teamed up with Moburst in an innovative influencer marketing campaign to enhance app installs and sign-ups among high school athletes.

Moburst App Marketing FAQ

We cover the full stack: App Store Optimization, media buying across social, search, networks and programmatic, creative production, mobile strategy, product strategy, BI with analytics, conversion rate optimization, localization, user generated content, influencer campaigns, email, OTT, and more. Moburst’s expert teams work together to deliver end-to-end app marketing solutions.

Let’s talk

Mobile App Marketing Agency

Moburst is a full-service app marketing agency that helps you hit your KPIs and achieve unparalleled mobile growth.

Our App Marketing Services

01 Mobile Strategy

02 Product Strategy

03 BI & Analytics

04 ASO

05 CRO

06 App Localization

07 Concept & Design

08 Video Production

09 Social Media Management

10 App Store Assets

11 UGC videos

12 Social & Search

13 Networks & RTBs

14 Influencer Marketing

15 Email Marketing

16 OTT Advertising

17 Product Consulting

18 Web Design

19 App Development & Design

20 User-Generated Content (UGC)

21 Creator Network

Why Partner with an App Marketing Agency?

A Few of Our Delighted Clients

Let’s Talk

Why Choose Moburst as Your App Marketing Agency?

We’ve helped our clients achieve incredible metrics such as

Our Awards

Case Studies

Moburst App Marketing FAQ

Related Articles

Google I/O 2025: Your Practical Guide to the AI Shifts Shaping Marketing

Mobile Marketing for Ecommerce: 8 Proven Strategies for Today’s Mobile-First Shoppers

App Marketing in 2025: A Guide for Startups & Corporations

Master Subscription App Growth in 2025 & Beyond

AI-Powered Campaign Automation: The Future of Media Buying

Moburst’s Monthly Mobile Marketing Roundup #23

Top App Store Optimization (ASO) Agencies to Hire in 2025

Building a Winning Product Marketing Strategy: A Step-by-step Guide

iOS vs. Android App Development: Choosing the Right Path

Moburst’s Monthly Mobile Marketing Roundup #22

Gendered Marketing in the World of Apps: How Companies Segment Their Audiences

Moburst’s Monthly Mobile Marketing Roundup #21

The Celebrity Effect on App Store Optimization & Search Trends

Moburst’s 2024 Marketing Roundup & 2025 Predictions #20

App Store Optimization (ASO) – The Complete Guide for 2025 [+ Free Checklist]

9 Best Mobile Marketing Agencies for 2025 & Beyond

Moburst’s Monthly Mobile Marketing Roundup #19

Moburst’s Monthly Mobile Marketing Roundup #18

10 Types of Mobile Advertising for Brand Success

Best Mobile Marketing Tools for App Success

The Ultimate App Launch Strategy Guide for 2025 & Beyond

Moburst’s Monthly Mobile Marketing Roundup #17

The Ultimate Guide to Apple’s AdAttributionKit: Actionable Steps for App Owners

Moburst’s Monthly Mobile Marketing Roundup #16

How to Optimize App Store Keywords for Better Rankings

Moburst’s Monthly Mobile Marketing Roundup #15

WWDC24: Key Highlights & Insights for App Marketers and Developers

The Complete Guide to Google Play Console for App Marketers

Moburst’s Monthly Mobile Marketing Roundup #14

4 Simple Strategies to Improve Your App Retention Rate

How to Comply with Google’s EU User Consent Policy

Moburst’s Monthly Mobile Marketing Roundup #13

Top 15 Ways to Increase Mobile App Downloads

Moburst’s Monthly Mobile Marketing Roundup #12

Optimizing Your Apple Search Ads Campaigns with Automated Rules

Top 10 Marketing Trends to Watch in 2024 & Beyond

Moburst’s Monthly Mobile Marketing Roundup #11

Email Marketing for Apps – Tips & Strategies

The Complete Guide to iOS App Marketing

Moburst’s Monthly Mobile Marketing Roundup #10

9 Steps to Crafting a Winning App Marketing Plan

App Store Optimization Case Studies to Inspire You in 2025

Moburst’s Monthly Mobile Marketing Roundup #9

5 Common Mobile Marketing Mistakes & How to Avoid Them

Android App Marketing – How Should You Promote Your App on Google Play?

Choosing the Ideal Mobile User Acquisition Agency: 2025 Guide